When EA split from FIFA, Uncommon had to relaunch one of the most recognised brands in gaming. The new identity came from the control triangle inside the game itself, the point being that control was going back to the fans. Then rather than just announcing it, they built the Clubhouse and put journalists, developers, gamers and footballers in one space to experience it. Full episode:
https://www.youtube.com/watch?v=jCig7YS9K_M #brandstrategy #creativeagency #jordanplatten
Source https://www.youtube.com/shorts/wN-4EWYB0cM
About this content creator -> Jordan is a speaker, author & digital marketing authority from the UK. Having quit the corporate rat race, he made it his ongoing mission to help others on the pursuit for a better life and now mentors thousands of aspiring entrepreneurs all over the globe. Channel has weekly video uploads, make sure your notifications are turned on!
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