Zero sales on the old page. Three on the new one. I did not see that coming. My AI video editor turned our conference footage into speaker videos and testimonial videos. Jon's first reaction: "Those look like they were professionally done." Then I tried something on our sales page. The moment you land on it, a video starts playing. We split-tested it against the old page. Jon brought the early data. Less than 150 people between the two pages. The old page: zero sales. The video page: three. "Shut the front door." Visits to the checkout page were up 251%. Jon admitted it's probably the lowest conversion rate we've ever called a test on. We're calling it anyway, and testing a different headline next. Jessica's take on why it works: the video at the top grabs your attention right away and sells the entire experience of the conference. Does video sell you on an event? Reply "Yes" or "No" and tell me why. 👇 Press Start: The Road to 3,000. #SocialMediaExaminer #SMMW27 #SplitTesting #VideoMarketing Codes: MO9IYKJYAJRU92NY, CQUHTWKWNBTTVPMR, OEHAMBWSLKFEI6RN
Source https://www.youtube.com/shorts/2IYX0isn5SQ
About Social Media Examiner -> The world’s largest social media marketing resource, Social Media Examiner® helps millions of businesses discover how to best use social media to connect with customers, drive traffic, generate awareness, and increase sales. We believe smart marketing helps any business compete with the largest players in their industry. Our mission is to help you navigate the constantly changing social media jungle. Here you’ll find social media marketing advice direct from the world’s leading experts. Check out our popular Social Media Marketing podcast and our website read by millions of people monthly.
Facebook Comments