YouTube on TV: What Marketers Need to Know

Wondering what YouTube's aggressive push into living rooms means for your channel strategy? Want to learn how to make sure your YouTube content looks great on a 65-inch screen? Discover how to optimize your YouTube channel for TV viewers, create content that works on connected TVs, and use new YouTube features like unique reach metrics, Ask YouTube AI search, and buy-with-Google-Pay commerce. ⏰ *Timestamps*
00:00 Intro
01:35 Optimize YouTube Channels For TV Viewers
15:08 Understand YouTube's New Unique Reach Metric
23:49 Prepare for Ask YouTube and AI-Powered Search on TV
38:13 Use the Buy With Google Pay e-Commerce Feature 👤 *More From Liron Segev*
– Website https://lironsegev.com 🔗 *Resources From The Host*
– Show Notes https://www.socialmediaexaminer.com/youtube-on-tv-what-marketers-need-to-know
– Social Media Marketing Industry Report Download https://www.socialmediaexaminer.com/social-media-marketing-industry-report-2025
– Connect With Michael Stelzner on Facebook https://www.facebook.com/stelzner – Connect With Michael Stelzner on X https://x.com/mike_stelzner #SocialMediaExaminer #SocialMediaMarketingPodcast #YouTubeMarketing

Source https://www.youtube.com/watch?v=Eb2tXA6oVsU

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