Here's your 2026 guide to Instagram marketing… based on real data. Thanks to Metricool for sponsoring this episode. Get 30 days free on any Metricool plan with code LATASHA using this link: https://metricool.com/latasha-james/?utm_source=youtube&utm_medium=influencer&utm_campaign=20260619_latasha-james_sign-up_en&utm_content=youtube&utm_term=q2 Download the full study here: https://metricool.com/instagram-research-study/?utm_source=youtube&utm_medium=influencer&utm_campaign=20260619_latasha-james_instagram-study_en&utm_content=youtube&utm_term=q2 0:00 Introduction: Is Instagram Dead?
0:46 About Metricool's 2026 Instagram Study
2:44 Shifts in Instagram Trends and Metrics
3:48 "Views" has Changed
5:39 Comparing Growth on TikTok, Instagram, and Other Platforms
6:25 Examples of Accounts Winning on Instagram
7:26 Instagram Content Formats
10:03 Tools, Watch Time, and Dark Social
11:28 Watch Time 12:37 Instagram vs. TikTok
13:31 Instagram Stories
15:32 How Often Should You Post?
16:39 Questions & CTAs
19:34 Metricool’s Best Times Feature
20:22 2026 Instagram Conclusions
21:14 Homework & Wrap-Up Join my free community, DOWN TO BUSINESS, to connect with me and other viewers: https://www.skool.com/down-to-business-with-latasha-5593/ FREE social media manager starter kit: https://bit.ly/thesmmstarterkit The Social Media Management Toolbox is my bestselling template pack for social media management service providers! Get access to customizable onboarding documents, case study documents, portfolio decks, strategy documents, and more! https://courses.latashajames.com/courses/smmtoolbox The Freelance Social Media Management Roadmap is the ultimate guide to starting a freelance SMM business. In this self-paced course, you'll learn how to price your packages appropriately, how to set social media goals and measure success, how to host discovery calls that actually convert, and lots more! https://courses.latashajames.com/courses/ajourneysocial find me here!
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http://tiktok.com/@thelatashajames my business email: [email protected] SUBSCRIBE for weekly videos on life as a social media manager, entrepreneurship tips, and online business tips: https://goo.gl/3Klxj9 You understand that any client or student testimonials or results featured in our promotional materials, programming, website, or social media platforms do not guarantee any particular outcome, experience, or result will be achieved. The information provided throughout my content are resources for educational and informational resources only. Latasha James in no way guarantees that any User of its website or programming will achieve same or similar results or income. Latasha James and its representatives make no guarantees as to expected or average results or earning potential as a result of consuming Latasha James’s content, both free and paid. You understand and accept that results vary by individual, and Latasha James cannot control any such outcome. #SocialMediaManager #Freelancer #Entrepreneur
Source https://www.youtube.com/watch?v=vx1wuSivJCk
Hi! My name is Latasha and I’m an online business owner. I share tips for social media managers, freelancers, and course creators. Subscribe for freelancing advice, life of an online business owner videos, and social media tips.
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