Think open rates are irrelevant? Not so fast. 📩

Email marketers, stop ignoring your open rates. ❌ Sure, Apple and bots inflate metrics, but that doesn’t make open rates irrelevant. They’re a powerful directional metric. If one subject line gets 40% opens and another gets 20%, you’ve learned something valuable—what works better? Open rates aren’t absolute, but they do tell a story. Are you paying attention? See Jay Schwedelson live at Social Media Marketing World: https://pulse.ly/k3kmcdceea

Source https://www.youtube.com/watch?v=55rQHGqOpqQ

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