This video breaks down the genius viral marketing strategy behind Labubu’s rise, the social media moments that fueled its global takeover, and how the hype eventually began to fade. Labubu went from a $25 collectible to a $40B global phenomenon, outselling Barbie and turning Pop Mart into one of the biggest toy companies in the world. Learn how Pop Mart used scarcity, social proof, and experience-driven marketing to create one of the most successful (and short-lived) brand explosions of the decade. Be sure to subscribe for more actionable marketing and SEO tutorials.
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Source https://www.youtube.com/watch?v=RXv3zcO76Uo
About aherfs -> Ahrefs TV publishes actionable digital marketing tutorials on SEO and YouTube marketing. Through our videos, you’ll learn how to grow organic traffic on Google, improve visibility on YouTube, and establish your online presence through various marketing channels. Whether you’re an absolute beginner to search engine optimisation or an industry expert, you’ll find helpful tutorials on topics like keyword research, link building, content marketing, technical SEO, YouTube SEO, Google ads, and basically anything relevant to digital marketing today.
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