I normally write articles. This time, I directed one into existence. Every year we publish our industry report, and every year I do the same thing: copy last year's article, edit it, enhance it. It takes a while, and honestly? It's just okay. This time I did something completely different. I handed the report to Claude Cowork, along with my writing skill, and said, "Write an article finding the top five highlights from this report for small business marketers." It did a really good job. But the opening wasn't great. So I said, "Come up with multiple hooks that are more directed toward the benefits actually in the report." We worked together a little, and before I knew it — an incredible article. Then it found supporting images, pulled them, and converted them to the right format. I was directing AI to create something better than I've historically created. Here's the mindset shift: so many of us are stuck in copy, edit, repeat mode. We do what worked last time because starting fresh takes too much work. But now we can direct AI — in our voice, in our style — to do things better than we've ever done before. There's incredible power in directing AI at the things you're already gifted at. Am I alone? How have you started directing AI instead of just doing things the way you always have? Let me know in the comments 👇 #AIinMarketing #ClaudeAI #MarketingTips #ContentCreation #SocialMediaExaminer
Source https://www.youtube.com/shorts/pwZMBiIMo-k
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