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March 28, 2024

How to Use Benefits as a Competitive Advantage

Want your product or service to stand out in a crowded marketplace? Looking for a compelling way to position your brand? Explore how to use benefits and outcomes to differentiate your business. 🔔 Subscribe for More Marketing Insights – https://www.youtube.com/channel/UCS3lFRhXKfCZ8FvRqPjy9NA?sub_confirmation=1 👁️‍🗨️ About Allen Weiss
– Website https://www.marketingprofs.com/
– Website https://mindful.cgu.edu/
– Podcast https://www.marketingprofs.com/resources/type/26/podcasts/
– Book https://www.brandbenefitsplaybook.com/
– Email amw@marketingprofs.com
– LinkedIn https://www.linkedin.com/in/allenmweiss/
– Twitter https://twitter.com/allenweiss 🔗 Other Notes From This Episode
– Find other products, tools, and resources mentioned in this episode https://www.socialmediaexaminer.com/how-to-use-benefits-as-a-competitive-advantage
– Connect with Michael Stelzner (@Stelzner) on Instagram https://www.instagram.com/stelzner/ ⏰ Timestamps
00:00 Intro
01:13 About Allen Weiss 09:22 Why Brand Benefits are Important to Marketers
12:47 The 3 Main Types of Brand Benefits: Functional, Symbolic, and Experiential
20:08 How to Apply Brand Benefits to Improve Your Marketing Efforts 41:10 How to Use Brand Benefits to Grow Your Brand Recognition #SocialMediaExaminer #SocialMediaMarketingPodcast #CompetitiveAdvantage

Source https://www.youtube.com/watch?v=SaWZ7Awljyo

About Social Media Examiner -> The world’s largest social media marketing resource, Social Media Examiner® helps millions of businesses discover how to best use social media to connect with customers, drive traffic, generate awareness, and increase sales. We believe smart marketing helps any business compete with the largest players in their industry. Our mission is to help you navigate the constantly changing social media jungle. Here you’ll find social media marketing advice direct from the world’s leading experts. Check out our popular Social Media Marketing podcast and our website read by millions of people monthly.

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