How to Grow on Social Media in 2026 (According to Science)

Here's how to grow on social media in 2026 — according to data from a new social media study from Metricool! ↪️ CHECK OUT THE FULL STUDY HERE! https://metricool.com/social-media-study?utm_source=youtube&utm_medium=influencer&utm_campaign=20251212_latasha-james_2026-social-media-study_en&utm_content=video&utm_term=q4
Thanks to Metricool for sponsoring this episode. Get 30 days free on any Metricool plan with code LATASHA using this link: https://metricool.com/social-media-study?utm_source=podcast&utm_medium=influencer&utm_campaign=20251212_latasha-james_2026-social-media-study_en&utm_content=audio&utm_term=q4 Join my free community, DOWN TO BUSINESS, to connect with me and other viewers: https://www.skool.com/down-to-business-with-latasha-5593/ FREE social media manager starter kit: https://bit.ly/thesmmstarterkit 0:00 – Social Media Reach & Engagement: You're Not Alone
0:33 – Metricool Study Overview & Data Set
1:24 – Overall Wins & Losses
2:54 – TikTok's Lead in Growth & Engagement
3:13 – BlueSky & Niche Platform Insights
4:23 – Facebook Shows Impressive Growth
7:27 – Google Business Profiles for Local Visibility
8:33 – Instagram Formats That Work Right Now
11:58 – LinkedIn: Mixed Performance & Format Tips
13:32 – We Should All Try Pinterest in 2026
14:14 – Threads vs. X/Twitter
15:56 – TikTok: Views Down, But Still Strong
18:20 – YouTube, Slower Content, & Community
20:16 – Study Conclusions & Key Takeaways The Social Media Management Toolbox is my bestselling template pack for social media management service providers! Get access to customizable onboarding documents, case study documents, portfolio decks, strategy documents, and more! https://courses.latashajames.com/courses/smmtoolbox The Freelance Social Media Management Roadmap is the ultimate guide to starting a freelance SMM business. In this self-paced course, you'll learn how to price your packages appropriately, how to set social media goals and measure success, how to host discovery calls that actually convert, and lots more! https://courses.latashajames.com/courses/ajourneysocial find me here!
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This video is not sponsored. You understand that any client or student testimonials or results featured in our promotional materials, programming, website, or social media platforms do not guarantee any particular outcome, experience, or result will be achieved. The information provided throughout my content are resources for educational and informational resources only. Latasha James in no way guarantees that any User of its website or programming will achieve same or similar results or income. Latasha James and its representatives make no guarantees as to expected or average results or earning potential as a result of consuming Latasha James’s content, both free and paid. You understand and accept that results vary by individual, and Latasha James cannot control any such outcome. #SocialMediaManager #Freelancer #Entrepreneur

Source https://www.youtube.com/watch?v=ugkF7xA9K88

Hi! My name is Latasha and I’m an online business owner. I share tips for social media managers, freelancers, and course creators. Subscribe for freelancing advice, life of an online business owner videos, and social media tips.