Let's talk about how to get HIGH QUALITY social media management clients in 2025 with my Social Media Management Accelerator alum Caitlyn Grad! More about SMMA: https://courses.latashajames.com/courses/smma
Find Caitlyn here: https://www.caitlyngradmarketing.com/
https://www.instagram.com/caitlyngradmarketing/
https://www.tiktok.com/@madebycaitlyn 0:00 – Introduction & Guest Welcome
0:30 – Niching by Location: Becoming a Local Expert
1:16 – Caitlyn’s Background & Journey into Social Media
2:07 – Formal Education vs. On-the-Job Learning
3:52 – Early Career Steps & Agency Experience
5:16 – Getting Client Results: The Importance of Strategy
5:25 – Finding Clients Offline & Online
6:12 – Facebook Groups for Local Client Acquisition
7:18 – Specializing in Local Businesses
8:01 – A Day in the Life: Working with Local Clients
8:55 – The Local Niche as a Superpower
10:10 – Facebook Posting Strategies for Client Acquisition
11:56 – Networking & Staying Top of Mind
13:27 – Collaborators & Referral Partners through Networking
14:06 – Networking Group Experiences & Pricing Insights
16:00 – Leveraging LinkedIn for Leads and Branding
17:26 – Video Strategy for LinkedIn
18:29 – Evolution of Video Content on LinkedIn
19:06 – Managing Client Load & Setting Boundaries
21:36 – Balancing Client Work with Personal Brand
24:32 – Creating Content for Your Own Brand
25:36 – Content Creation Schedule & Finding Inspiration
26:20 – Working Non-Traditional Hours
28:31 – Scaling Your Business: Hiring vs. Staying Solo
29:54 – Embracing Solopreneurship
32:06 – Expanding Skills Beyond Social Media Management
34:52 – Advice for New Social Media Managers
37:53 – Where to Find & Connect with Caitlyn Join my free community, DOWN TO BUSINESS, to connect with me and other viewers: https://www.skool.com/down-to-business-with-latasha-5593/ FREE social media manager starter kit: https://bit.ly/thesmmstarterkit The Social Media Management Toolbox is my bestselling template pack for social media management service providers! Get access to customizable onboarding documents, case study documents, portfolio decks, strategy documents, and more! https://courses.latashajames.com/courses/smmtoolbox The Freelance Social Media Management Roadmap is the ultimate guide to starting a freelance SMM business. In this self-paced course, you'll learn how to price your packages appropriately, how to set social media goals and measure success, how to host discovery calls that actually convert, and lots more! https://courses.latashajames.com/courses/ajourneysocial find me here!
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This video is not sponsored. You understand that any client or student testimonials or results featured in our promotional materials, programming, website, or social media platforms do not guarantee any particular outcome, experience, or result will be achieved. The information provided throughout my content are resources for educational and informational resources only. Latasha James in no way guarantees that any User of its website or programming will achieve same or similar results or income. Latasha James and its representatives make no guarantees as to expected or average results or earning potential as a result of consuming Latasha James’s content, both free and paid. You understand and accept that results vary by individual, and Latasha James cannot control any such outcome. #SocialMediaManager #Freelancer #Entrepreneur
Source https://www.youtube.com/watch?v=8YkbPU0EFMk
Hi! My name is Latasha and I’m an online business owner. I share tips for social media managers, freelancers, and course creators. Subscribe for freelancing advice, life of an online business owner videos, and social media tips.
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