Has your marketing become boring and repetitive? Does your team hold back on suggesting innovative ideas because they’re afraid of rejection or humiliation? You'll discover a framework for cultivating content creativity by separating your ideation process into two distinct phases: divergent and convergent thinking. š Subscribe for More Marketing Insights – https://www.youtube.com/channel/UCS3lFRhXKfCZ8FvRqPjy9NA?sub_confirmation=1 šļøšØļø About Melanie Deziel
– Website https://www.melaniedeziel.com/ š Show Notes From This Episode
– Find other products, tools, and resources mentioned in this episode https://www.socialmediaexaminer.com/how-to-cultivate-content-creativity-a-framework-for-marketers š¤ Connect With Michael Stelzner – Michael Stelzner on Facebook https://www.facebook.com/stelzner
– Michael Stelzner on X https://x.com/mike_stelzner ā° Timestamps
00:00 Intro
01:18 Why Businesses Struggle to Produce Creative Content Ideas
05:49 How to Create a Culture That Encourages Creative Content Ideas
13:07 Establish a Parameters for Pitching and Discussing Creative Ideas
20:11 Practice Divergent Thinking to Get Big Creative Content Ideas
27:11 Practice Convergent Thinking Flesh Out Big Creative Content Ideas
35:02 How to Pitch Creative Content Ideas Up the Chain #SocialMediaExaminer #SocialMediaMarketingPodcast #CreativeMarketing
Source https://www.youtube.com/watch?v=58JXkG7W_b8
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