If you've ever considered using influencers in your marketing strategy, this is for you! We're talking about how to create a successful influencer marketing campaign step-by-step, from finding the right content creators to leveraging paid media to supplement your campaign. Subscribe to @ContentCreatorConfessions! Join my free community, DOWN TO BUSINESS, to connect with me and other viewers: https://www.skool.com/down-to-business-with-latasha-5593/ 0:00 – Welcome to Freelance Friday
1:42 – Why Influencer Campaigns Matter
2:18 – Our Unique Perspectives in Influencer Marketing
3:02 – Defining Campaign Goals & ROI
4:03 – Picking the Right Influencers for Your Objective
5:40 – Strategies for Conversion vs. Awareness
7:32 – Ad Campaigns & Usage Rights
8:37 – Structuring Your Campaign Early
9:06 – Budgeting for Influencer Campaigns
12:02 – Ranking Influencers & Budget Projections
13:18 – Tiered Influencer Payment Approach
13:43 – Creative Briefs: How Detailed Should You Be?
16:15 – Is Influencer Marketing the Right Fit?
17:36 – Endorsement vs. Traditional Ads
18:37 – Combining Influencer & Paid Campaigns
19:13 – Essentials for Influencer Success
20:54 – Influencer Management Platforms & Organization
22:01 – The Importance of Preparation Before Outreach
24:10 – Discussing Rates: Should Brands Offer First?
26:12 – Pricing Benchmarks & Engagement Factors
27:41 – Audience Demographics & Niche Targeting
29:49 – Rates vs. Budgets: The Back and Forth
30:55 – Timing Outreach & Campaign Planning
32:08 – Rush Campaigns & Additional Fees
33:29 – Sealing the Deal & The Creative Process
33:43 – Calls vs. Email Communication
35:41 – Data Reporting & Expectations
37:17 – Payment Issues & Contracts
39:34 – Deposits, Late Fees & Best Payment Practices
42:44 – Maintaining Good Brand-Creator Relationships FREE social media manager starter kit: https://bit.ly/thesmmstarterkit The Social Media Management Toolbox is my bestselling template pack for social media management service providers! Get access to customizable onboarding documents, case study documents, portfolio decks, strategy documents, and more! https://courses.latashajames.com/courses/smmtoolbox The Freelance Social Media Management Roadmap is the ultimate guide to starting a freelance SMM business. In this self-paced course, you'll learn how to price your packages appropriately, how to set social media goals and measure success, how to host discovery calls that actually convert, and lots more! https://courses.latashajames.com/courses/ajourneysocial find me here!
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Source https://www.youtube.com/watch?v=HcJPRIo9eYo
Hi! My name is Latasha and I’m an online business owner. I share tips for social media managers, freelancers, and course creators. Subscribe for freelancing advice, life of an online business owner videos, and social media tips.
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