Advanced Messaging Strategy: Making Your Product a Must Have

Wondering why your copy isn't converting, even with proven tactics? Curious how the best brands create messaging that drives obsession, not just attention? Learn how to go beyond generic marketing and connect with what your audience actually cares about. Discover how to use frameworks like Jobs to Be Done, identify urgency-based buyer segments, map unexpected competitors, and write persuasive, problem-solving pitches using the Triple-P method. If you're ready to make your product feel indispensable—without resorting to tricks—this is for you. 🔔 Subscribe for More Marketing Insights – https://www.youtube.com/channel/UCS3lFRhXKfCZ8FvRqPjy9NA?sub_confirmation=1 👁️‍🗨️ About Katelyn Bourgoin
– Website https://learnwhywebuy.com/
– LinkedIn https://www.linkedin.com/in/katebour/ 🔗 Show Notes From This Episode
– Find other products, tools, and resources mentioned in this episode https://www.socialmediaexaminer.com/advanced-messaging-strategy-making-your-product-a-must-have 🤝 Connect With Michael Stelzner – Michael Stelzner on Facebook https://www.facebook.com/stelzner
– Michael Stelzner on X https://x.com/mike_stelzner ⏰ Timestamps
00:00 Intro
00:53 About Katelyn Bourgoin
07:05 Why Messaging Strategy Needs Your Attention
10:53 The Painkiller Messaging Strategy: The Underlying Reason Consumers Buy From You
23:47 The Painkiller Messaging Strategy: Your Direct and Adjacent Competitors
29:58 The Painkiller Messaging Strategy: The Jobs to Be Done Framework and Your Customer Journey
38:58 The Painkiller Messaging Strategy: Message Delivery and The Trojan Horse Tactic #SocialMediaExaminer #SocialMediaMarketingPodcast #MessagingStrategy

Source https://www.youtube.com/watch?v=Z3nB4MaXKzw

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