The Secrets of Human Behavior Applied to Social Ads

Struggling to create Facebook, Instagram, or TikTok ads that people remember long enough to buy from you? Wondering how consumer psychology can tell you why your winning ads work and how to repeat that success? Discover how to use behavioral science and consumer psychology to create social ads by deciding how to deliver a message, who to aim it at, and where it fits in the customer journey. 00:00 – Behavioral Science in Advertising Benefits
04:17 – Biggest Ad Misconceptions: Selling vs Recall
08:39 – Interest Graphs & Social Algorithm Shifts
13:02 – Valence & Intensity Emotional Framework
17:00 – Positive vs Negative Emotional Advertising
22:18 – Self-Discrepancy Theory: Ideal, Actual & Ought
27:11 – Auditing Brand Messaging with AI
35:04 – 4 Customer Journey Phases: Messy Middle
44:52 – Connecting with Sarah Levinger & Tether 👤 *More From Sarah Levinger*
– Website https://tetherinsights.io 🔗 *Resources From The Host*
– Show Notes https://www.socialmediaexaminer.com/the-secrets-of-human-behavior-applied-to-social-ads
– Social Media Marketing Industry Report Download https://www.socialmediaexaminer.com/social-media-marketing-industry-report-2025
– Connect With Michael Stelzner on Facebook https://www.facebook.com/stelzner – Connect With Michael Stelzner on X https://x.com/mike_stelzner #SocialMediaExaminer #SocialMediaMarketingPodcast #SocialMediaAdStrategy

Source https://www.youtube.com/watch?v=nCij0S5oZWM

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