For the first time, I wasn't using AI — I was directing it. And it changed everything. My team and I used Claude to build a marketing promotion. It was good. But instead of doing what I always do — copying it into a Google Doc and editing everything myself — I tried something different. I turned on voice mode. An Australian guy started talking to me. And we just went back and forth. I interrupted it. I pushed back. I said, "Nope, don't like that idea. What about this?" I spent hours talking with it. Here's what surprised me: talking to AI slows you down. You listen to it read to you, and your brain starts processing. "Oh, that's an interesting idea." It comes in naturally — like an actual person presenting their thoughts to you. I sent the early version to my Director of Marketing. Then I sent the final version after hours of iterating. He could tell the difference immediately — refined, polished. It might not sound efficient. But I was the one adding the nuance, directing the work. And that created the source document for a campaign we're launching tomorrow. Have you ever actually directed AI — talked to it like a human? You'd be surprised what you get back. This is Mike Thoughts from the Porch. Does this work for you? Let me know in the comments 👇 #AIinMarketing #SocialMediaExaminer #MarketingTips #FounderLife
Source https://www.youtube.com/shorts/jWSMoWflwFo
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