I didn't think just saying who I'm for would actually move the needle. Boy, was I wrong. Here's what happened. My video guy asked me to explain what makes Social Media Marketing World different. I said, "We're for the small guys." Simple as that. A couple days later, my coach said, "That message was a big deal — and your sales page doesn't say it anywhere." I pushed back. I told myself we talk to felt needs, and just stating who we're for isn't going to matter. So I ran a split test. Added "for small businesses" to the headline. It worked. Then I tweaked the next section. It got better. Next section. Better. Next section. Better again. What I started to realize is that in a world where everyone's selling everything, people aren't just looking to solve problems. They're looking for identity. They want something that's for them — not for everyone, but for them. The scary part? You repel everyone else. And I didn't want to do that. I wanted everyone at my event. But the truth is, I wasn't attracting the exact audience I actually wanted. Once I got specific, things got a lot better. → Define clearly who you're for — even if it feels limiting
→ Run split tests on your positioning (I use convert.com)
→ Pair it with Microsoft Clarity to study the data
→ Pull screenshots into AI to help you analyze results This is Thoughts from the Porch. Want more from this brain of mine? Let me know in the comments 👇 #SmallBusinessMarketing #Positioning #MarketingTips #SocialMediaExaminer
Source https://www.youtube.com/shorts/rYnQHsWu6Dg
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