Are your Facebook and Instagram ads getting lost in the feed while your competitors keep stealing the clicks? Are you spending time and money tweaking campaign settings when your real problem might be on screen? Discover how to build a Facebook and Instagram ad creative strategy from the ground up—including how to identify the right messages to test, what kinds of creative formats actually perform, and how to tap into Meta's free creator network to generate high-performing ads without doing all the production yourself. ⏰ *Timestamps*
00:00 Intro
01:58 Facebook and Instagram Ad Creative: What Changed and Why It Matters
04:10 How to Set Your Creative Strategy: Customer Avatar and Positioning
10:37 Identify the Angles That Give People a Reason to Buy
19:16 Build Your Meta Ads Stack: Creative, Style, CTAs and More
39:30 Using Creator Content in Meta Ads 👤 *More From Ben Heath*
– Website https://heathmedia.co.uk/ 🔗 *Resources From The Host*
– Show Notes https://www.socialmediaexaminer.com/ad-creative-strategy-the-easy-way-to-improve-facebook-and-instagram-roas
– Social Media Marketing Industry Report Download https://www.socialmediaexaminer.com/social-media-marketing-industry-report-2025/ – Connect With Michael Stelzner on Facebook https://www.facebook.com/stelzner – Connect With Michael Stelzner on X https://x.com/mike_stelzner #SocialMediaExaminer #SocialMediaMarketingPodcast #FacebookAds #InstagramAds
Source https://www.youtube.com/watch?v=l9fKp3j9W34
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