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November 17, 2025

Microsoft Ads Remarketing Audience Types Explained

Learn the five types of remarketing audiences you can create in Microsoft Ads and how each one helps you re engage potential customers who already interacted with your business. Watch the full tutorial here 👉 https://www.youtube.com/watch?v=cW4sHahW1Hg Get FREE starter access to my training course and my DONE FOR YOU marketing setup 👉 https://ivanmana.com Microsoft Ads offers five types of remarketing audiences:
• Standard remarketing. Target users based on pages they visited or actions they took on your website.
• Dynamic remarketing. Requires Merchant Center. Retarget shoppers who viewed or interacted with products from your feed.
• Customer match. Upload and target your email contact lists directly inside Microsoft Ads.
• Custom combination. Mix and match multiple audience lists to create highly specific targeting groups.
• Impression based remarketing. Retarget users who simply saw your ad without clicking. A unique option not commonly offered by other ad platforms. These options give you powerful ways to stay in front of warm audiences and bring them back to convert. #ivanmana #microsoftads #microsoftadstutorial #shorts

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About Ivan Mana – Ivan Mana Is here to help you live your freedom lifestyle by teaching you how to use the online marketing tools necessary for your success. 💪 I first looked into online marketing on January 1st, 2017 and have since then quit my banking job and was working from home full-time. As I started learning how to use the tools necessary for online marketing, I realized that there are many technical parts in this field that don’t come easy to some people, especially with the lack of support in this area.

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