Let's talk about what it's REALLY like to be a social media manager in 2025, from daily routines to earning potential.
Thanks to Metricool for sponsoring this episode. Get 30 days free on any Metricool plan with code LATASHA using this link: https://metricool.com/?utm_source=youtube&utm_medium=influencer&utm_campaign=20251010_latasha-james_sign-up_en&utm_content=video&utm_term=q4
Join my free community, DOWN TO BUSINESS, to connect with me and other viewers: https://www.skool.com/down-to-business-with-latasha-5593/ 0:00 – Welcome!
0:42 – Essential Platforms for Social Media Managers in 2025
1:35 – Platform Specialization Based on Niche
2:27 – Graphic Design Skills: Need or Nice-to-Have?
4:20 – Copywriting Importance for Social Media Managers
5:05 – Understanding Paid Advertising
7:11 – Do You Need Certifications or Formal Education?
8:55 – Importance of Soft Skills
9:55 – Metricool (ad)
11:38 – Communication Skills in Freelance Social Media Management
12:39 – Being Teachable & Handling Creative Feedback
13:56 – Dealing with Clients Who Don’t Understand Social Media
15:21 – Handling Negative Feedback & Online Trolls
18:02 – Keeping Up with Platform Changes
19:09 – A Typical Day for a Social Media Manager
22:07 – Flexibility for Remote & Part-Time Work
24:06 – How to Avoid Burnout
27:20 – Realistic Earnings for Social Media Managers
29:26 – Is Social Media Management a Side Hustle?
31:40 – Making Social Media Management Work Part-Time
32:05 – Outro & Resources FREE social media manager starter kit: https://bit.ly/thesmmstarterkit The Social Media Management Toolbox is my bestselling template pack for social media management service providers! Get access to customizable onboarding documents, case study documents, portfolio decks, strategy documents, and more! https://courses.latashajames.com/courses/smmtoolbox The Freelance Social Media Management Roadmap is the ultimate guide to starting a freelance SMM business. In this self-paced course, you'll learn how to price your packages appropriately, how to set social media goals and measure success, how to host discovery calls that actually convert, and lots more! https://courses.latashajames.com/courses/ajourneysocial find me here!
» podcast: the freelance friday podcast
http://bit.ly/freelancefridaypodcast
» instagram: @thelatashajames
http://instagram.com/thelatashajames
» twitter: @thelatashajames
http://twitter.com/thelatashajames
» tiktok: @thelatashajames
http://tiktok.com/@thelatashajames my business email: hey@latashajames.com SUBSCRIBE for weekly videos on life as a social media manager, entrepreneurship tips, and online business tips: https://goo.gl/3Klxj9 You understand that any client or student testimonials or results featured in our promotional materials, programming, website, or social media platforms do not guarantee any particular outcome, experience, or result will be achieved. The information provided throughout my content are resources for educational and informational resources only. Latasha James in no way guarantees that any User of its website or programming will achieve same or similar results or income. Latasha James and its representatives make no guarantees as to expected or average results or earning potential as a result of consuming Latasha James’s content, both free and paid. You understand and accept that results vary by individual, and Latasha James cannot control any such outcome. #SocialMediaManager #Freelancer #Entrepreneur
Source https://www.youtube.com/watch?v=nyz-WeSm_z8
Hi! My name is Latasha and I’m an online business owner. I share tips for social media managers, freelancers, and course creators. Subscribe for freelancing advice, life of an online business owner videos, and social media tips.
Facebook Comments