Stop Using Phrase Match in Google Ads

Google Ads phrase match has changed a lot over the past few years. It’s now very similar to broad match, giving you a much wider reach than before. Watch the full tutorial here 👉 https://www.youtube.com/watch?v=SKybPLyM1n4 Get FREE starter access to my training course and my DONE-FOR-YOU marketing setup 👉 https://ivanmana.com In this clip, I explain why phrase match has become almost the same as broad match and why using broad might be the smarter option for most advertisers. Broad match generally covers the same scope of keywords but tends to be cheaper than phrase match. #ivanmana #googleadstutotrial #googleads #shorts

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About Ivan Mana – Ivan Mana Is here to help you live your freedom lifestyle by teaching you how to use the online marketing tools necessary for your success. 💪 I first looked into online marketing on January 1st, 2017 and have since then quit my banking job and was working from home full-time. As I started learning how to use the tools necessary for online marketing, I realized that there are many technical parts in this field that don’t come easy to some people, especially with the lack of support in this area.