Positioning Strategy: How to Ensure Your Message Connects

Have you ever launched a marketing campaign only to hear crickets? Or struggled to explain what makes your company different—despite having a great product or service? Discover a five-part framework for developing a winning positioning strategy, including how to test your assumptions, gather multi-source market insights, and get internal and external buy-in for your messaging. 🔔 Subscribe for More Marketing Insights – https://www.youtube.com/channel/UCS3lFRhXKfCZ8FvRqPjy9NA?sub_confirmation=1 👁️‍🗨️ About Jackie Hermes
– Website https://accelitymarketing.com/
– Website https://www.jackiehermes.com/
– Podcast https://www.jackiehermes.com/podcast
– Course https://www.jackiehermes.com/startup-marketing-course
– Facebook https://www.facebook.com/accelitymarketing
– Instagram https://www.instagram.com/accelitymktg/
– LinkedIn https://www.linkedin.com/in/thejackiehermes/
– LinkedIn https://www.linkedin.com/company/accelitymarketing/ 🔗 Show Notes From This Episode
– Find other products, tools, and resources mentioned in this episode https://www.socialmediaexaminer.com/positioning-strategy-how-to-ensure-your-message-connects 🤝 Connect With Michael Stelzner – Michael Stelzner on Facebook https://www.facebook.com/stelzner
– Michael Stelzner on X https://x.com/mike_stelzner ⏰ Timestamps
00:00 Intro
01:08 About Jackie Hermes
06:16 Why Positioning Matters to Businesses and Their Messaging
12:39 Positioning, Step 1: Develop Hypotheses and Do 3 Types of Stakeholder Research
26:18 Positioning, Step 2: Analyze Your Research Results to Validate or Invalidate Your Hypotheses
37:02 Positioning, Step 3: Present Your Valid Findings to Get Buy-In for Your Positioning
42:39 Positioning, Step 4: Roll Out and Test Your Positioning Messaging #SocialMediaExaminer #SocialMediaMarketingPodcast #ContentStrategy

Source https://www.youtube.com/watch?v=LQ-MW9aOl4g

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