The Power of Identify Building Lifelong Customers

Ever feel like your brand’s messaging isn’t quite landing, despite detailed personas and sharp creative? Or wonder why some customers churn while others become lifelong evangelists, even sporting your logo proudly? Identity marketing flips the traditional approach by focusing not on how your brand looks to others, but on how customers see themselves. Explore the four key stages of identity marketing: how to find, validate, name, and activate your customer’s core identity themes. You’ll learn how to conduct identity-driven research, test concepts in the wild, and create movements around shared values, not just products. 🔔 Subscribe for More Marketing Insights – https://www.youtube.com/channel/UCS3lFRhXKfCZ8FvRqPjy9NA?sub_confirmation=1 👁️‍🗨️ About Veronica Romney
– Website https://www.veronicaromney.com/
– Podcast https://www.veronicaromney.com/rainmaker-podcast/
– Book https://identitymarketingbook.com/
– Instagram https://www.instagram.com/vromney/
– LinkedIn https://www.linkedin.com/in/vromney/
– YouTube https://www.youtube.com/@vromney/ 🔗 Show Notes From This Episode
– Find other products, tools, and resources mentioned in this episode https://www.socialmediaexaminer.com/the-power-of-identify-building-lifelong-customers 🤝 Connect With Michael Stelzner – Michael Stelzner on Facebook https://www.facebook.com/stelzner
– Michael Stelzner on X https://x.com/mike_stelzner ⏰ Timestamps
00:00 Intro
01:10 About Veronica Romney
05:56 Why Should Marketers Focus on Buyers’ Aspirational Identity
12:38 Find It: How to Research Your Customer’s Identity
20:59 Prove It: How to Validate Your Identity Marketing Hypothesis
31:37 Name It: How to Develop Your Identity-Based Slogans and Name
40:11 Dress It: How to Bring Identity Marketing to Life #SocialMediaExaminer #SocialMediaMarketingPodcast #CustomerAcquisition

Source https://www.youtube.com/watch?v=s7wN1dtJars

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